I am a product design leader with more than 20 years of experience in the digital omnichannel landscape. I have both led the creation of and personally designed dozens of products and campaigns from responsive Web to App design and development. I use design and design thinking to get to the core of what the end-user will ultimately find most engaging.
I’m also a parent of two wonderful teen-age boys. Through them I have learned a lot about the power of listening, compromise, being patient and finding fun when things are hard.
UX Case Studies
Future Readers
Winter, 2021
How might we connect with teens now, so they become paying customers in the future?
Digital Seniors
Spring, 2021
Understanding why senior subscribers cancel at a higher rate than younger customers is critical to a business that relies on this majority cohort.
New Canadians
Summer, 2021
How might we position a product to create brand affinity where there is none? What should we do now, to create paying customers in the future?
[coming soon]
Introducing a new look for thestar.com
The strategy behind the redesign, how my team’s work was fuelled by reader insights and how the various design elements work to complement the Star’s journalism.
Kelly Payne 