I had the opportunity to join Sun Life Financial’s Digital Customer Experience team under Global Digital Marketing for a 6 month contract. I was brought in to help define the user and customer experience for new offerings relating to health on digital properties. I provided insightful high-level UX thought leadership and consulted with various stakeholders and […]
As UX and UI designer for Texas Instrument’s new training portal I had to work out how best to organise and display 1000’s of training videos available on TI.com. There were stand alone videos and training series. There were webcasts and classroom offerings that were all being shared in many different ways. After the first […]
In my practice I use many different ways to learn how best to serve the people I am designing for. Different kinds of research provide different kinds of truths (ethnographer Sam Ladner said this and I agree). And coming from a place of empathy and respect will always help gain the trust of your participants so […]
In spring 2016 I had the opportunity to participate in a design challenge as part of an OCADU Masters level course: Policy Design and Innovation. As part of a team we looked at the Canadian Immigration system, specifically, the family-class sponsorship process. We interviewed applicants, sponsors and successful citizens. We spoke with government employees and citizenship […]
Strategic Foresight or Extreme UX: Experiential Time Machine One way to work with users to show possibilities and probabilities for how scenarios from the future might play out is by creating an immersive experience using experiential futures. Recently, a group from OCADU’s Foresight Studio looked at the futures of the Canadian Cultural Economy. We created […]
As part of my Master’s program at OCAD (in Strategic Foresight and Innovation) we completed a major project concurrently in our Business and Design Thinking and our Human Factors classes. With 3 other group members we set out to solve 2015’s Hult Prize challenge: Crowded Urban Spaces. The brief outlines the challenge thus: Participants will […]
I have always loved to make things. Working with my hands is an essential part of what makes me whole. From web design, strategy and identity projects to textile work, knitting and upholstery, all of my projects work together to challenge me to think holistically, plan several steps ahead and keep focus.
Designers are passionate about design in a way that others may not be. Good Design thrills and inspires us, bad design or user experience sends us. We get irate over dead ends and poor kerning and are elated by a clever idea or well-executed project. It is what inspires me to keep challenging myself.
My son Jack gets the credit for this idea. We were eating chips one day and he came up with the “Imagine if your chip was a…” game. We played it a long time and ate a lot of chips! Advertising that is playful and encourages imagination is something I enjoy and appreciate. Client: Miss […]