Introducing a new look for

This is a copy of an article published on in August 2020. When the Star’s design and product team began the journey towards a refreshed website back in 2018, the goal was to meet the needs and expectations of digital-first readers and use reader-first design to showcase the Star’s bold, progressive journalism. Today, is designed with the reader in mind. From intuitive article … Continue reading Introducing a new look for

Redesigning the Star’s article pages

In the Digital Product team at Torstar we use design and user insights to elevate and optimize the experience of reading news online in new and innovative ways. We use Design Thinking, a framework that helps accelerate creative processes and solve business problems to help us come up with innovative solutions for new products and to improve our existing ones. We recognize that great products … Continue reading Redesigning the Star’s article pages

Design Sprint for a new article page

In September 2018, a core team from three different departments came together to do a dive deep on the article-page experience. We set a vision, explored what success would look like and examined how our competitors address the problem. Our research lead us to interviewing experts from inside and outside the company (including a data scientist from MIT who has dedicated his research to understanding … Continue reading Design Sprint for a new article page

Navigation changes on

When approaching the redesign of’s navigation, on top of wanting to change it to display content in a way that aligns to the Star Newsroom content pyramid, we wanted the new design to reflect our strategic direction. We also needed to confirm the changes made sense to our readers and that they would be able to find the content they were after. As a secondary … Continue reading Navigation changes on