Category: UX
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Digital Seniors
Hypothesis and goals for this studyOver the last few months, we noticed there were a higher number of digital subscription cancellations than we would like. Since the reason for cancelling was flagged as technincal we suspected that the majority of people cancelling were seniors. We wanted to find out if that was really true, and if […]
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Future Readers
How might we better serve our future customers now so they will become paying customers later? Primary Research objectives for this studyUncover ways that Youth consume news, their attitudes towards news and work with them to generate new ideas Secondary objectivesCollaborate with colleagues in different departments and meet OKR and research goals Research Team: Digital […]
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HomePage redesign
Redesigning the homepage of a major national brand is a significant undertaking. Multiple business goals, customer needs and so many personal opinions and preferences on how to read the news make a project like this complex and time-consuming. Between change management and engineering complexity, a roadmap was needed to plot the phases. It started with […]
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Introducing a new look for thestar.com
This is a copy of an article published on thestar.com in August 2020. When the Star’s design and product team began the journey towards a refreshed website back in 2018, the goal was to meet the needs and expectations of digital-first readers and use reader-first design to showcase the Star’s bold, progressive journalism. Today, thestar.com […]
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Design process for a new article page
In the Digital Product team at Torstar we use design and user insights to elevate and optimize the experience of reading news online in new and innovative ways. We use Design Thinking, a framework that helps accelerate creative processes and solve business problems to help us come up with innovative solutions for new products and […]
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Navigation evolution on thestar.com
When approaching redesign of thestar.com’s navigation in 2018, on top of wanting to change it to display content in a way that aligns to the Star Newsroom content pyramid, we wanted the new design to reflect our strategic direction. We also needed to confirm the changes made sense to our readers and that they would be […]