During my time at the Star, I worked with the iconic weekly print publication Eye Magazine. The challenge was turning a weekly brand into a daily web experience — integrating digital and print and building original online content when the paper only came out once a week…

One way of doing this was by creating an online throw to be used throughout the newspaper referring readers to the website. When readers came to site, they could find the E and continue reading or start listening or searching.

(728×90 banner and 300×250 flash ad below were also my house ads)
EW2
I was also part of a major site redesign moving the whole system over to a CMS.

casestudy-eye-findercasestudy-eye-e_1

Client: Eye Weekly
What: Online advertising and UI design
Agency: Star Media Group
Who: Kelly Payne- Art direction, design