TI is a well-known American company that has a presence in most countries in the world. Aside from calculators, TI is a leading manufacturer of semiconductors and microchips. There are TI parts in a vast number of consumer end equipment. TI gears their parts toward a niche group who we want to choose TI parts to be in their designs: Engineers.
User testing shows generally that engineer’s design taste is known to be no-nonsense and anti-marketing. A unique challenge for the online designer.
This ongoing project is taking our database of thousands of PDF datasheet (set of directions on how to use a specific TI part) converting them to html, then displaying them real-time on the ti.com site. The decision was made to make the section only responsive down to tablet- portrait view.
Client: Texas Instruments
What: displaying datasheets real-time, responsive
Agency: Texas Instruments
Who: Kelly Payne- Art direction, design; Ray Arrufo – Build; Wayne Li, Elias Curi – development; XA – Chris Hornbaker