Product Design

Designing a dynamic digital news product is unlike any other kind of product design. The design must be flexible and clean as the content rapidly changes. Delivering the news and stories in a way that showcases the journalism and encourages readability is our top priority. We track bounce rates, ad viewability, subscriptions and cancellations and we listen to what the call centre tells us they are hearing.

I have had the privilege of working with some extremely talented designers and product people at Torstar. These are a few examples of product design work that I led, worked on and supported:

Homepage redesign

Strategic Design and very smart dev logic allows for a dynamic and fresh news display every time.

Design Process for a new article page

Through a truly collaborative process we reset the daily reading experience for millions of readers.

Navigation evolution on thestar.com

Sorting out the information architecture was the key to setting the foundation.

Designing a daily news app.

The engagement on Toronto Star’s app is very strong. We’ve slowly iterated, tested and learned and listened to customers the whole way along.
[coming soon]